Besides being a graphic artist, I am also an unabashed comic
book nerd. And if you’re like me, you’ve probably stared at superheroes and
action-filled pages long enough to know that comics are printed using only four
colors: Cyan, Magenta, Yellow, and Black (abbreviated CMYK—K stands for Black).
These four colors are printed in patterns of small dots that
visually mix together to create every color of your favorite superhero’s
dashing costume.
What you might not know is that this pattern of small dots
is called a halftone, and it has saved printers of comic books—and nearly every
other printed publication—money on ink for over a century. As it turns out,
halftones work just as well when screen printing apparel.
How can halftones help you save money on your branded apparel? Keep reading to find out.
