Super Pens

In the Pixar move The Incredibles, Syndrome’s goal is to give everyone access to super powers in order to eliminate the gap between the “Supers” and everyone else.  A similar phenomenon is being orchestrated in the world of promotional pens, but let me first tell you why pens have super marketing powers according to a recent study.

·         Pens are used 18.2 times per month

·         Pens generate 437 impressions per month

·         Recipients keep their branded pens for 4.9 months

·         Pens have a total Cost per Impression (CPI) of $.001

·         90% of recipients keep branded pens because they are useful