Don't Act Like You're Not Impressed

We’ve all heard about impressions as they relate to online advertising.  There’s a lot of strategy, time, and money that go into getting more impressions and making them meaningful.  These impressions also relate to advertising “offline” through mediums such as promotional products.  When it comes to purchasing promotional products it is important to take a similar approach so that your impressions actually impress (see what I did there!?).  Promotional products that impress are more likely to be used/worn and talked about by people that see them while creating more bang for your buck. 

Super Pens

In the Pixar move The Incredibles, Syndrome’s goal is to give everyone access to super powers in order to eliminate the gap between the “Supers” and everyone else.  A similar phenomenon is being orchestrated in the world of promotional pens, but let me first tell you why pens have super marketing powers according to a recent study.

·         Pens are used 18.2 times per month

·         Pens generate 437 impressions per month

·         Recipients keep their branded pens for 4.9 months

·         Pens have a total Cost per Impression (CPI) of $.001

·         90% of recipients keep branded pens because they are useful