More than Trinkets and Trash

In the past year, I’ve heard the phrase “Trinkets and Trash” used to describe the promotional product industry more than ever before.  Usually I enjoy a catchy phrase, but this one just isn’t at the top of my list.  Our industry is so much more!

 

Promotional products are powerful items!  Promotional Products Association International (PPAI) research shows that over 80% of recipients recall the advertiser on promotional products.  That recall rate is outstanding, and it leads to a larger ROI for your business than other advertising mediums.  Promotional products can help your business create brand love and loyalty as well as creating traffic.  Using promotional products is good business! 

Brand Love: Don't Leave 'em Hanging

Love.  It’s a powerful word.  It makes me think of my wife and kids.  I think of my job.  I think of the company that I work for.  It conjures up thoughts and feelings of food, destinations, and even products and services.

Love comes in an abundance of forms, some more obvious than others.  Romantic love.  Puppy love.  Unconditional love.  Brotherly love.  Twoo love.  Even Guy love.  A big focus at Sunflower Marketing is Brand Love, or the sincere passion that customers/employees/shareholders/vendors have for an organization.