Brand Love: Don't Leave 'em Hanging

Love.  It’s a powerful word.  It makes me think of my wife and kids.  I think of my job.  I think of the company that I work for.  It conjures up thoughts and feelings of food, destinations, and even products and services.

Love comes in an abundance of forms, some more obvious than others.  Romantic love.  Puppy love.  Unconditional love.  Brotherly love.  Twoo love.  Even Guy love.  A big focus at Sunflower Marketing is Brand Love, or the sincere passion that customers/employees/shareholders/vendors have for an organization.

Where does the Brand Love exist for your company?  What are you doing to reciprocate that Brand Love...to fan the flames of passion?  How will you capitalize on the Brand Love and turn that devotion into opportunities to further promote your products and services?

Enter promotional products!  Something as simple as a corporate branded mug or trendy t-shirt goes a long way to strengthen the bond others have with your brand.  Not using promotional products as a tool to spread, or even reciprocate some of that Brand Love is analogous to leaving someone hanging in the middle of a “high-five.”  Don’t be that person.

Promotional products are the answer.

All you need is love.  Brand Love.

By: Mike Eldridge, Marketing Manager