In the Pixar move The
Incredibles, Syndrome’s goal is to give everyone access to super powers in
order to eliminate the gap between the “Supers” and everyone else.A similar phenomenon is being orchestrated in
the world of promotional pens, but let me first tell you why pens have super
marketing powers according to a recent study.
·Pens are used 18.2 times per month
·Pens generate 437 impressions per month
·Recipients keep their branded pens for 4.9
months
·Pens have a total Cost per Impression (CPI) of
$.001
·90% of recipients keep branded pens because they
are useful