Super Pens

In the Pixar move The Incredibles, Syndrome’s goal is to give everyone access to super powers in order to eliminate the gap between the “Supers” and everyone else.  A similar phenomenon is being orchestrated in the world of promotional pens, but let me first tell you why pens have super marketing powers according to a recent study.

·         Pens are used 18.2 times per month

·         Pens generate 437 impressions per month

·         Recipients keep their branded pens for 4.9 months

·         Pens have a total Cost per Impression (CPI) of $.001

·         90% of recipients keep branded pens because they are useful

It’s easy to see why so many organizations have jumped on the promotional pen bandwagon and seemingly leveled the playing field, in essence making them all “Super.”  We’re here to tell you that there are, in fact, different levels of “Super” and the following suggestions will ensure that your promotional pens are incredible at the highest level...

Go name brand. Bic, Zebra, Uniball and many other name brand pens are available for just pennies more than their generic counterparts.  When you select name brand pens you receive better quality, deeper inventory and product innovation. 

Be different than your competitors.  If you don’t choose name brand pens, then be more creative.  From “Thumbs Up” pens that will promote your company’s Facebook page to custom barrel designs, there are thousands of unique pen options that will make your message memorable.

With great power comes great responsibility.  Unleash the power of promotional pens!

By: Mike Eldridge, Marketing Manager