Don't Act Like You're Not Impressed

We’ve all heard about impressions as they relate to online advertising.  There’s a lot of strategy, time, and money that go into getting more impressions and making them meaningful.  These impressions also relate to advertising “offline” through mediums such as promotional products.  When it comes to purchasing promotional products it is important to take a similar approach so that your impressions actually impress (see what I did there!?).  Promotional products that impress are more likely to be used/worn and talked about by people that see them while creating more bang for your buck.