Don't Act Like You're Not Impressed

We’ve all heard about impressions as they relate to online advertising.  There’s a lot of strategy, time, and money that go into getting more impressions and making them meaningful.  These impressions also relate to advertising “offline” through mediums such as promotional products.  When it comes to purchasing promotional products it is important to take a similar approach so that your impressions actually impress (see what I did there!?).  Promotional products that impress are more likely to be used/worn and talked about by people that see them while creating more bang for your buck. 

It’s easy to get lost in the hundreds of thousands of products available in the world of promotional products, let alone find something that will impress everyone that sees your branded products.  So what’s the best way to find something that will turn heads? 

Consider these:

1.       Pay careful attention to what people are handing out at tradeshows.  It’s easy to identify booths that have extra special swag, and in just about every case they’re VERY willing to share it with you.  Tradeshows are a great way to get ideas for your next promotional product buy because you get to witness how promotional products perform in their natural environment.

 

2.       Go retail.  Solid “typical” colored (navy, black, white, etc.) polo and twill shirts easily get lost in the assortment of clothing that we all come across each day.  Experiment with patterns, colors, brands, and styles!  And it also doesn’t hurt to pair your brand up with the strength of brands such as Brookstone, Zebra, Igloo, or Bobble.  Which just goes to show you that going retail doesn't just apply to branded apparel.

3.       Contact one of our promotional consultants.  It never hurts to engage a member of our team who lives and breathes promotional products.  We can tell you what’s new and what’s not, while updating you on current promotional product trends.

Let’s face it, your business is kind of a big deal.  It’s time to make sure your promotional products impress. 

By: Mike Eldridge, Marketing Manager