More than Trinkets and Trash

In the past year, I’ve heard the phrase “Trinkets and Trash” used to describe the promotional product industry more than ever before.  Usually I enjoy a catchy phrase, but this one just isn’t at the top of my list.  Our industry is so much more!

 

Promotional products are powerful items!  Promotional Products Association International (PPAI) research shows that over 80% of recipients recall the advertiser on promotional products.  That recall rate is outstanding, and it leads to a larger ROI for your business than other advertising mediums.  Promotional products can help your business create brand love and loyalty as well as creating traffic.  Using promotional products is good business!