Promotional products are powerful items! Promotional Products Association
International (PPAI) research shows that over 80% of recipients recall the
advertiser on promotional products. That
recall rate is outstanding, and it leads to a larger ROI for your business than
other advertising mediums. Promotional
products can help your business create brand
love and loyalty as well as creating traffic. Using promotional products is good business!
Promotional products can provide incentives for employees to
reach sales goals. They can be a thank
you to employees and to customers. They
can be used to celebrate an important milestone for an organization. They can promote health and wellness. They can even be used to relieve stress
and have fun!
Promotional products are a great way to commemorate an
event. When one of our customers was
getting ready to dedicate a building named for one of its leaders, we worked
with them on a coin to commemorate the occasion. One side showed the building, and the other
side showed the leader – very Jeffersonian nickel style.
Some promotional items help get the word out about health
programs such as KanQuit. With their 1-800 number right on the
products, they are letting folks know that when it is time to quit smoking,
there is someone they can call to help them through the process. Another popular health program is “Immunize and Win a Prize”
with promotional products serving as incentives for immunizing children. Promotional items have also been used to
encourage people to get the flu shot.
Whether you are looking to win more customers, incentivize
employees, commemorate an event, promote a program, or have more fun around the
office, please keep promotional products in mind. They get your brand in customers’ hands!
By: Erin Iams, Account Manager
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