More than Trinkets and Trash

In the past year, I’ve heard the phrase “Trinkets and Trash” used to describe the promotional product industry more than ever before.  Usually I enjoy a catchy phrase, but this one just isn’t at the top of my list.  Our industry is so much more!

 

Promotional products are powerful items!  Promotional Products Association International (PPAI) research shows that over 80% of recipients recall the advertiser on promotional products.  That recall rate is outstanding, and it leads to a larger ROI for your business than other advertising mediums.  Promotional products can help your business create brand love and loyalty as well as creating traffic.  Using promotional products is good business! 

Don't Act Like You're Not Impressed

We’ve all heard about impressions as they relate to online advertising.  There’s a lot of strategy, time, and money that go into getting more impressions and making them meaningful.  These impressions also relate to advertising “offline” through mediums such as promotional products.  When it comes to purchasing promotional products it is important to take a similar approach so that your impressions actually impress (see what I did there!?).  Promotional products that impress are more likely to be used/worn and talked about by people that see them while creating more bang for your buck. 

Farewell

Welp, my time here is about up. And it’s been a busy 2 months, so I don’t want anybody to simply write them off as partying with Mike all day, everyday and not doing any actual work.

Because while I did party with Mike all day, everyday, part of the partying was work. No, I’m not referring to the ice cream Snickers bars or Ralph on the Big, Red Couch. I’m talking about real, bona-fidehahahaha I’m sorry, I couldn’t even type it with a straight face. Let’s just say I’ve got the impression that most of these Sunflower employees don’t know what work is.

Because this was fun, not work. So much so, in fact, that I’m starting to worry about putting it on my resume. I’m afraid someone’s going to find out and say “that’s not work, that’s fun.” And I won’t know what to say. Mike didn’t prepare me for that!

Promotional Product Industry is Alive and Well

I went to a Kansas City Royals baseball game last Friday evening.  No, they didn’t win.  In fact, they didn’t put up much of a fight until the ninth inning.  Except for the companionship and fireworks after the game, the experience was a flop, with nothing much to hold my interest.  So, I watched the fans, nearly 35,000 of them in all shapes, sizes and colors, most of them wearing printed T-shirts, or embroidered caps and polo shirts.  Some of the decorated shirts were ancient, sporting old Royal’s designs and colors.  Maybe they were wearing their “lucky” T-shirts, though they didn’t do the trick.

Intern vs. The Red Paper Clip Project: Part 4

The flatscreen TV’s gone and it’s not coming back. Let it go. All is not lost.

It’s true – I’ve traded the flatscreen TV away in search of better days. I may not have a flatscreen TV any longer, but what I do have is the “Ultimate BBQ Package.”

After a plethora of e-mails and texts not all necessarily lining up linearly, Rhianna and I finally settled on a date.

No, not like a date date. She was married. With children. Children who had no idea they’d soon be inhabiting a bedroom populated by a new flatscreen TV; and their determined mother made it happen - convinced me.

Now, I’ve been fielding many offers over the past week for the TV, it was a hot item – even hotter, I can say with prideful determination, than the entertainment projector before it. I’m making progress and man, does it feel good? Yes. Yes it does.